Top customer experience trends driving travel and hospitality

And research strategies to address them

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About this resource

In today’s increasingly competitive digital market, consumers are growing to expect—and even demand—excellent customer experiences. Whether on a mobile device on the go or on a desktop computer at home, customers have high expectations of their interactions with a brand, and the travel and hospitality industry is no exception.

In this guide you’ll find:

  • How customer expectations are evolving across all devices and touchpoints
  • Five key trends that impact the travel and hospitality industry’s approach to user experience
  • Research strategies to address each of the key trends and overcome challenges

This guide is for executives, directors of UX, and CX professionals at travel and hospitality organizations.

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