How human insights can elevate UX measurement and help you make more informed decisions

In this webinar learn how to measure your user experience performance and how this measurement can be used at an Executive level to make more informed, strategic decisions based on long-term trends and competitive insight.

Finding a consistent, comparable way to measure UX across studies, products and business units, and building consensus across your organization is critical for securing executive buy-in for CX initiatives.

In this session, attendees will learn how to quantify a product’s user experience, compare them with market competitors, and track them over time.

Attendees will also hear examples from Alexander Muir, Senior Manager of UX Resarch at TSB Bank, a UserTesting customer, that are not only able to quantify their UX but use these benchmarks to elevate UX research to board level discussions and make better strategic decisions for their business.

Key Takeaways:

• Learn how to quantify and benchmark UX in a way that goes beyond NPS and CSAT scores.
• Get practical insights on how to implement these methods to improve overall customer experience, with examples from TSB Bank.
• Understand how these methods can be used at an executive level to make more informed decisions and drive better business outcomes.

Speakers

Caroline Vize
Director of UX Research
UserTesting

Alexander Muir
Senior Manager, UX Research
TSB Bank

Alexander Muir PhD is a veteran UX research leader focused on innovation where the human situation is difficult, dangerous or broken. He has worked on a fantastically broad range of products, from in-car interfaces, to disaster relief robots in rural India, to the John Lewis startup incubator. Now at TSB, he believes that better design of banking experiences can alleviate much of the stress people experience around money. He has led the bank’s Gold Partnership with Usertesting for three years.

Sponsored by