Amazon Customer Obsession Sessions 2026
On June 18th, 2026, UserTesting and Amazon held the fifth annual Customer Obsession Sessions. This virtual event shows firsthand how Amazonians stay customer obsessed. Rewatch the sessions below!
Co-Creating with Design: How Research and Design Teams Build Better Products
Speakers: Isaac Kaufman (Sr. UX Researcher), Chris-Anne Correa (Sr. UX Designer) | Prime Video
Isaac is a Sr. UX Researcher at Prime Video, where research and design don't just collaborate, they co-create. From playback experiences to ad interfaces, his team works shoulder-to-shoulder with designers like Chris-Anne to shape product decisions grounded in customer insight.
In this session, Isaac and Chris-Anne reveal what true research-design partnership looks like in practice. They'll share real cases where research pivoted product direction, the attitudinal metrics that actually influenced leadership, and the operational model that makes co-creation work at scale. This is about breaking the silos between disciplines and building products where customer obsession isn't aspirational—it's how you work.
Outcomes Over Output: Keeping Research Central in the Age of Vibe Coding
Speaker: Brooke Falcone | AWS Applied AI Solutions
Brooke leads UX research and design at AWS Applied AI Solutions, where vibe coding—the ability to turn natural language into functional prototypes in minutes—is changing how fast design moves. But speed isn't free. In this session, Brooke tackles the central tension: when designers can prototype at light speed, why does research matter more than ever?
She'll walk through real examples of how her team embeds research into every sprint, ensuring that rapid output translates to measurable outcomes for customers. You'll learn how to keep research from becoming a checkbox and instead make it the foundation of product confidence—even when shipping fast.
Defining Rapid Research: How AWS CX Built Operations for Speed and Quality
Speaker: Esther Jeong | AWS Experience Analytics (Research Operations Manager)
Esther is the Research Operations Manager for AWS EXA, and she built something that shouldn't exist: a research program that delivers insights in one business week instead of one month—without cutting corners. When her team faced an avalanche of research requests threatening to drown out strategic work, she didn't hire more researchers. She reimagined the operation itself.
In this session, Esther unpacks what "rapid research" actually means: the templates, tools, and workflows that make speed possible. She'll share how her team uses unmoderated studies, AI-assisted analysis, and smart workload management to scale research capacity while keeping researchers from burning out. Spoiler: it's not about doing research faster—it's about doing it smarter.
Building for Our Customers: UserTesting's Latest Product Innovations
Speaker: Bobby Meixner | UserTesting VP of Solutions Marketing
Showcase of the latest UserTesting product releases—AI-powered test creation, expanded think-out-loud, Figma plugin, flexible permissions, and more—and the philosophy behind them. Learn how UserTesting is thinking about the future of user experience testing.
