The old content playbook is broken. Engagement is falling, costs are rising, and “failing fast” is burning out teams while eroding brand trust. What if marketers stopped guessing and started knowing by building systematic, scalable practices for content validation?

In this 90-minute, dialogue-driven workshop, senior content marketers will collaborate to co-create a Content Testing Maturity Blueprint: a framework to assess where their organizations stand today and chart a path toward more resilient, insight-driven marketing.

Through interactive exercises and peer discussions, participants will learn how to integrate rapid customer feedback, reduce wasted time and spend, and elevate the role of content in driving business outcomes. They’ll leave not only with fresh ideas, but with a visual maturity model to inspire their own teams toward higher impact and confidence in every campaign.