State Farm + UserTesting
Better Together: Driving Customer-Centric Innovation at State Farm
Helping You Realize the Next Evolution in Customer Experience
At State Farm, you’ve long been a leader in helping people manage risk, recover from the unexpected, and realize their dreams. At UserTesting, our mission is to empower teams like yours to deliver the seamless, intuitive digital experiences today’s policyholders and customers expect.
But we know things have changed. You're evaluating next steps, looking closely at vendor value and duplication, and reassessing your toolstack during this RFI process.
Let us show you how we’re evolving—fast.
👉 Talk to your UserTesting team, Anna Felton and Susan Harmon
What's New at UserTesting?
It’s been a minute. Here’s what’s new since we last connected:
One contract. Unlimited testing. Streamline budgeting and access for your research and design orgs—no more per-seat or per-minute restrictions.
Your design team can now test and validate prototypes directly in Figma, reducing feedback loops and accelerating iterations.
From moderated to unmoderated, quant to qual—our vision for platform convergence makes insights faster and easier to act on. We're bringing the best of UserTesting and UserZoon into one seamless experience.
New workflows and templates empower everyone—from researchers to PMs and designers—to gather reliable feedback quickly, while preserving research rigor.
We’ve introduced role-based permissions, data access controls, and audit trails—perfect for highly regulated industries like insurance and financial services.
Why It Matters for State Farm
You’ve been with us for over a decade. You’ve built a sophisticated insights practice. Now, you need:
Efficiency: Consolidate contracts. Cut duplication. Lower costs.
Speed to Insight: Surface insights faster to inform digital journeys across claims, policy management, and agent experiences.
Confidence: Make product, design, and CX decisions backed by real customer input—not assumptions.
- Security: Meet the compliance expectations your industry demands.
We understand the complexity of your organization—and we’re ready to meet you where you are.
Ready to See What's Next?
Let’s reconnect and show you how the new UserTesting is built to help you lead the next chapter in customer-centric transformation.
👉 Talk to your UserTesting team, Anna Felton and Susan Harmon
