10th edition

2023 Experience Research Industry Report

Keeping pace with customer expectations

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In the 10 years that UserTesting has conducted this survey, it's encouraging to see that that business leaders no longer need convincing that investing in developing a deep understanding of customers is worth it. 

For the 10th edition, UserTesting and UserZoom asked 1,857 professionals from around the world across a variety of industries how their organizations approach experience research.

The report highlights these key findings:

  • Demand for experience research continues to increase
  • More teams see the value of experience research
  • The rise of ResearchOps suggests organizations are getting systematic with human insight
  • Evolving trends point to the importance of continuous customer interaction and value creation

This report is for anyone where customer experience is an important part of your role or organization. 

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