In the 10 years that UserTesting has conducted this survey, it's encouraging to see that that business leaders no longer need convincing that investing in developing a deep understanding of customers is worth it.
For the 10th edition, UserTesting and UserZoom asked 1,857 professionals from around the world across a variety of industries how their organizations approach experience research.
The report highlights these key findings:
- Demand for experience research continues to increase
- More teams see the value of experience research
- The rise of ResearchOps suggests organizations are getting systematic with human insight
- Evolving trends point to the importance of continuous customer interaction and value creation
This report is for anyone where customer experience is an important part of your role or organization.