Registration and breakfast

Welcome Address

Baran Erkel, Chief Strategy Officer, UserTesting 

Keynote: The Loyalty Illusion: Why Good Isn’t Good Enough Anymore

Johann Wrede, Chief Marketing Officer, UserTesting 

Details:
Most brands think they have loyal customers. The truth? They have customers who haven’t left—yet. In this keynote, UserTesting Chief Marketing Officer Johann Wrede will challenge conventional thinking around customer loyalty and expose why traditional, reactive approaches to customer insight are no longer enough. He’ll explore how modern teams are moving beyond lagging indicators to proactively understand their customers—closing the gap between what companies deliver and what customers actually expect. Learn how today’s most forward-thinking brands are designing experiences that don’t just retain customers—but create believers.

Presentation followed by fireside chat: Insights are the Heart & Soul of Innovation 

Guest Speaker: Nikkia Reveillac, keynote speaker and former Global Insights Executive at Netflix, Twitter, and Colgate-Palmolive
Fireside chat moderated by Ron Miller, Operating Partner and Editorial Director at boldstart ventures and ex-TechCrunch Enterprise Technology Reporter 

Connection Break

AI Business Transformation: Innovation Starts with Experience Design

Guest speaker: Brian Solis, Futurist, Author, Anthropologist 

Details:
Brian Solis is not only Head of Global Innovation at ServiceNow, he’s also one of the world’s foremost authorities on customer experience innovation. He literally wrote the book on it. In this special session, Brian will explore how AI creates exponential opportunities to drive business transformation and growth through human-centered experience design.

Lunch

Panel Discussion: Delivering on Brand Promises Through Human Insight and Design

Guest panelists: 
Amy Stillman, VP, Design, Cedar Systems  |  Dan Van Tran, CTO, Collectors 
Moderated by: Michelle Engle, Chief Product Officer, UserTesting 

Details:
As organizations scale, staying connected to the customer—and consistently delivering on brand promises—becomes increasingly complex. In this panel discussion, leaders from Collectors and Cedar Systems will share how they’re driving smarter decision-making, fueling innovation, and ensuring every product, service, and experience stays true to the brand.
Join this conversation, moderated by UserTesting’s Chief Product Officer Michelle Engle, to learn how top enterprises are operationalizing customer centricity through insight-led design and collaboration.

Live Podcast: Fearless by Design: Driving Innovation with Confidence 

Design Better Podcast w/ hosts Aarron Walter & Eli Woolery 

Connection Break 

Closing Keynote: Making it to the finish line

Seth Godin, Best-Selling Author, Entrepreneur, & Agent of Change

Happy hour and experiential activations