The Total Economic Impact™
Forrester finds 415% ROI with UserTesting
Forrester’s Total Economic Impact™ study on UserTesting reveals $9.4M in cost savings and business benefits over three years, with a payback period of less than six months. Dive into the study to learn more.
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Benefit #1: Optimized usability drives revenue growth
Organizations using UserTesting validated designs and optimized digital experiences before launch—reducing friction and boosting conversion rates.
0%
increase in conversion rates
0M
in profit from optimized usability
Benefit #2: Stronger retention and loyalty
By leveraging customer feedback, organizations identified product and experience improvements that reduced churn and fostered loyalty.
0%
higher customer retention
0M
in profit from increased satisfaction
“We’ve seen delivery satisfaction increase … contributing to our 14% increase in retention.”
VP, Digital Experience & Product
Consumer Packaged Goods
Benefit #3: Faster decisions, less rework
Validating ideas and designs early helped teams avoid costly rework, reduce wasted developer effort, and accelerate delivery.
0%
fewer iteration rounds
0M
in avoided rework costs
Benefit #4: Higher research and design productivity
With faster insights and more efficient workflows, teams scaled research without adding headcount—supporting more product teams with fewer bottlenecks.
0%
researcher time savings
0%
designer time savings
0M
in productivity gains
“One corrected product decision alone could recoup our annual $1.2M investment in UserTesting.”
Director of Design Operations
Software
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When organizations embed UserTesting into their decision-making, they reduce risk, speed up delivery, and improve customer outcomes. We’re proud that Forrester’s study shows the measurable ROI of putting human insight at the center of innovation.
The Total Economic Impact™ of UserTesting, a commissioned study conducted by Forrester Consulting, August 2025. Results are over three years for a composite organization based on interviewed customers.
