The Total Economic Impact™
Forrester study finds 415% ROI with UserTesting
A 2025 Forrester Consulting Total Economic Impact™ study commissioned by UserTesting reveals $9.4M in cost savings and business benefits over three years, with a payback period of less than six months. Dive into the study to learn more.
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Benefit #1: Optimized usability drives revenue growth
Organizations using UserTesting validated designs and optimized digital experiences before launch—reducing friction and boosting conversion rates.
0%
increase in conversion rates
$0M
in profit from optimized usability
Benefit #2: Stronger retention and loyalty
By leveraging customer feedback, organizations identified product and experience improvements that reduced churn and fostered loyalty.
0%
higher customer retention
$0M
in profit from increased satisfaction
“We have seen a delivery satisfaction increase — an increase in the perception of orders being on time. What we do [to rectify] when customer satisfaction is at risk is heavily informed by UserTesting and contributes to our 14% increase in retention rate.”
VP, Digital Experience & Product
Consumer Packaged Goods
Benefit #3: Faster decisions, less rework
Validating ideas and designs early helped teams avoid costly rework, reduce wasted developer effort, and accelerate delivery.
0%
fewer iteration rounds
$0M
in avoided rework costs
Benefit #4: Higher research and design productivity
With faster insights and more efficient workflows, teams scaled research without adding headcount—supporting more product teams with fewer bottlenecks.
0%
researcher time savings
0%
designer time savings
$0M
in productivity gains
“One corrected product decision alone could recoup our annual investment in UserTesting.”
Director of Design Operations
Software
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When organizations embed UserTesting into their decision-making, they reduce risk, speed up delivery, and improve customer outcomes. We’re proud that this Forrester study shows the measurable ROI of putting human insight at the center of innovation.
The Total Economic Impact™ of UserTesting, a commissioned study conducted by Forrester Consulting, August 2025. Results are over three years for a composite organization based on interviewed customers.
