This 10th annual Experience Research Industry report shows how the industry continues to mature and grow. Investment in experience research is growing, and research professionals report that their organization understands the wide-ranging benefits of research.
Key report findings
- Demand for experience research continues to increase
- More teams see the value of experience research
- ResearchOps suggests organizations are getting systematic with human insight
- Evolving trends point to the importance of continuous customer interaction and value creation
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How testing methods have changed
In this 10th edition of our annual survey, discover how the industry has accelerated and changed over the last ten years with teams outside of UX and CX leveraging experience research and insights.
Budgets are healthy
40 percent of respondents claim that budgets have increased, 50 percent are holding steady, and 10 percent of budgets decreased. This a good sign considering the current market, as many industries are being asked to do more with what they already have.
Industry trends 10 years ago versus today
Looking at how the trends affecting experience research have changed over the past 10 years helps us understand the industry's trajectory. Today’s trends emphasize how technology connects humans and adds value to our lives.
Get a closer look at survey participants
Countries represented in the survey
Job roles represented in the survey