How are experience research teams keeping pace?

Get key insight into the state of the industry.

2023 Experience Industry Report

This 10th annual Experience Research Industry report shows how the industry continues to mature and grow. Investment in experience research is growing, and research professionals report that their organization understands the wide-ranging benefits of research. 

Key report findings

  • Demand for experience research continues to increase
  • More teams see the value of experience research
  • ResearchOps suggests organizations are getting systematic with human insight
  • Evolving trends point to the importance of continuous customer interaction and value creation

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How testing methods have changed

In this 10th edition of our annual survey, discover how the industry has accelerated and changed over the last ten years with teams outside of UX and CX leveraging experience research and insights. 

Teams that experience research has permeated into

Budgets are healthy

40 percent of respondents claim that budgets have increased, 50 percent are holding steady, and 10 percent of budgets decreased. This a good sign considering the current market, as many industries are being asked to do more with what they already have. 

4 in 10 report an increase in their experience research budget

Industry trends 10 years ago versus today

Looking at how the trends affecting experience research have changed over the past 10 years helps us understand the industry's trajectory. Today’s trends emphasize how technology connects humans and adds value to our lives.

Top three experience research trends over the years

Get a closer look at survey participants

Countries represented in the survey 

  • Australia
  • Canada
  • France
  • Germany
  • India
  • Singapore
  • Spain
  • United Kingdom
  • United States


World map with different geos noted

Job roles represented in the survey

  • Design 15%
  • Engineering 11%
  • Market research 8%
  • Marketing 10%
  • Product management 24%
  • Program management 11%
  • Research operations 5%
  • Sales 11%
  • UX/CX design 3%
  • UX/CX research 6%
  • Customer experience 7%


Illustration of pie chart and a group of people