Research Report
The State of Synthetic Users
Synthetic users have dominated the conversation in UX research. To cut through the noise, we surveyed 150 UX research professionals and interviewed five senior practitioners to get a grounded view of where synthetic users actually stand.
The State of Synthetic Users Report delivers honest, data-driven context on where researchers think synthetic users can fit — and where it currently does not. This report looks past the hype and examines what researchers are actually experiencing, thinking, and doing.
Download the report, explore the raw dataset, and start the governance conversation in your org.
Get the free report
Trusted by these companies
Turn design efficiency into business impact
Design teams are being asked to do more, faster. This report shows how leading organizations improve speed and quality by embedding user insights into every step of the process.
Moving faster only works if you’re moving in the right direction. Design efficiency helps teams validate ideas early, reduce rework, and build with confidence. By continuously learning from users, teams can deliver high-quality experiences without slowing down delivery.
When insights are easy to access and act on, teams spend less time debating and more time building. Design efficiency enables faster decision-making by grounding every choice in real user feedback, helping teams prioritize what matters most.
Great experiences are built through collaboration. Design efficiency connects product, design, and research teams through shared insights, ensuring everyone is aligned on user needs and working toward the same outcomes.
Efficient teams don’t start from scratch—they build on proven approaches. By standardizing workflows and sharing insights across the organization, teams can replicate success, maintain consistency, and scale better experiences with confidence.
Design with speed and confidence
Get the strategies you need to reduce friction, align teams, and deliver better user experiences—faster.
