Join AAA ClubLabs and UserTesting for a collaborative onsite focused on how customer insight can be used more intentionally across the product development lifecycle to de-risk decisions, improve outcomes, and drive stronger business impact.

Throughout the day, we’ll explore how Product, UX, Design, Analytics, and Futures teams can use testing and customer feedback to make better decisions with greater speed and confidence. Sessions will highlight how insights can support smarter prioritization, faster iteration, stronger alignment across teams, and more measurable ROI.

The onsite will include a mix of foundational education, cross-functional discussion, and team-specific working sessions designed to connect UserTesting to real workflows and current business priorities.

Join us for an interactive day of learning, discussion, and planning with sessions designed to help bring customer insight closer to the decisions that matter most. 

Lunch will be provided courtesy of UserTesting.

Sessions will include:

• 9:00 AM – 9:45 AM
  UserTesting 101
  A foundational overview of UserTesting, including common use cases, study types, and how teams typically incorporate testing into their workflows.
• 10:00 AM – 10:50 AM
  The Value of Insights Across the Product Development Lifecycle
  Learn how  insights help teams de-risk decisions, lead with data, and improve speed, confidence, and business outcomes throughout the PDLC. This session will also spotlight a real ClubLabs UX project to bring the concept to life.
• 11:00 AM – 12:00 PM
  Connecting Insight to Product Strategy
  Dive deep into where Product teams can most benefit from stronger integration of data and customer insight across the product development lifecycle. UserTesting will also share what they have learned from other customers around the “Modern PDLC” with the rise of AI tools accelerating the velocity of “building”, but not necessarily “achieving alignment” around what is built.
• 12:00 PM – 1:00 PM
   Lunch
   Lunch will be catered by UserTesting.
• 1:00 PM – 2:00 PM
   Breakout Groups
       - Futures + Analytics — how to use testing to explore foundational and quick-turn questions + bolstering your scalability with UserTesting services
      - UX / Design — how to use quick testing for iteration, align on what good looks like, and strengthen collaboration through faster feedback loops.
   

Reserve your spot now.
We’re looking forward to a productive day of collaboration and conversation around how customer insight can create stronger impact across ClubLabs.

Questions or comments? You can email events@usertesting.com.