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Modern consumers expect you to provide a seamless online experience - one that anticipates and satisfies their needs. This means that creating a customer-focused digital experience is crucial for improving conversion and growing sales.

Join UserTesting alongside LEGO for this roundtable, where we'll discuss how user research can help you gather intelligent, customer-focused insights, to make confident decisions that improve your user experience, and increase conversions - both on your own sites and also third party sites. 

Areas of discussion will include:

• Examples from LEGO of how to maximise user research to reduce friction and drive improved conversion and sales. 
• How to share impact stories across your own company, and with third parties, that have come from research, in order to create a customer and user centred culture.
• Learnings and experiences of optimising content to drive greater conversion on your own site and third party sites. 
• Types of research to use to improve your digital experiences and drive better decision-making across the business.

This is an invite-only event, and spaces are limited, so please register soon to secure your place.