Designing AI-powered shopping experiences for the next generation of commerce

AI is changing how people shop—but not every AI-powered shopping experience helps customers make better decisions.

From shopping assistants and personalized recommendations to AI-powered search and in-store experiences, retailers and ecommerce brands are rapidly introducing AI into the customer journey. The challenge isn't simply adding AI. It's designing experiences that help shoppers find what they need, trust the guidance they receive, and feel confident taking the next step.

The most successful AI commerce experiences aren't the ones that showcase the latest technology. They're the ones that make shopping easier, reduce uncertainty, and help customers buy with confidence.

In this guide, you'll learn how leading ecommerce, UX, and digital experience teams design and validate AI-powered shopping experiences that customers actually want to use.

Inside, you'll discover how to:

• Identify the shopper decisions, questions, and moments of uncertainty where AI can provide the most value
• Design AI-powered recommendations, shopping assistants, and product discovery experiences that build trust and confidence
• Test AI experiences with real shoppers before launch to uncover friction, confusion, and credibility issues
• Create hybrid experiences that combine conversational AI with familiar shopping interfaces
• Validate AI-powered prototypes and concepts before investing in full development
• Measure the impact of AI on conversion, trust, effort, and purchase confidence
• Use customer feedback to improve AI experimentation and optimize shopping experiences over time

You'll also learn how to bring customer context into AI-assisted workflows so concepts, prototypes, and shopping journeys are grounded in real shopper needs from the start.

Whether you're building an AI shopping assistant, testing personalized recommendations, exploring agentic commerce, or designing in-store AI experiences, the goal is the same: help shoppers make better decisions with more confidence.

Get the guide and learn how to design AI commerce that customers actually want to use.