How to be sure your AI experience is excellent: Introducing ARQ™

There’s a blind spot in the way companies evaluate AI products. 

AI developers work obsessively to improve the accuracy of AI answers, but the human experience of AI is about much more than accuracy. When people have conversations with generative AI, we form judgments about its personality and likability, similar to what we do with human beings. When we decide to use an AI agent, we make judgments about its trustworthiness and predictability, similar to what we do with a human being.

We’re all wired to have conversations and form trust with others, and that same automatic human behavior comes into play when we interact with AI and delegate to it. Understanding the effectiveness of conversational and agentic AI products requires evaluating how people experience and relate to the system.

AI Relationship Quality (ARQ) is the first comprehensive assessment of the human-AI relationship. It measures the five elements of an AI experience that drive human reactions, and identifies strengths and opportunities for improvement.