Enhance brand reputation for long-term success

Your brand’s reputation can take years to build—and seconds to lose.

When perception spreads faster than ever, one misstep in messaging, a tone-deaf campaign, or a poor customer experience can trigger real backlash and lasting damage.

This report shows how leading brands are taking control of perception before it takes control of them. You’ll discover how to use real customer insight to monitor brand sentiment, validate messaging, and maintain trust across every touchpoint. Because a strong reputation isn’t managed after the fact—it’s engineered from the start.

Learn how to:

• Detect perception risks before they escalate
• Validate your brand story and creative direction with real audiences
• Strengthen message consistency across channels and regions
• Crisis-proof your communications strategy with real-time insight
• Build long-term loyalty and trust through authentic customer engagement

See how companies like Microsoft, American Airlines, and Burberry used UserTesting to refine messaging, boost trust, and turn customer empathy into measurable brand equity.

The most resilient brands don’t guess what people think—they know.
Get the guide and learn how to build a brand reputation that lasts.