Guide

Driving product revenue with customer-validated messaging

Even the best products can fall flat if the message doesn’t connect.

In a competitive market where budgets are tight and buyers are selective, product marketing teams can’t afford to rely on guesswork. Every word, value proposition, and campaign touchpoint needs to resonate with the right audience—and prove its impact on revenue.

This report gives you a proven playbook for building and validating customer-driven messaging that converts. Learn how leading PMMs are using real user insights to test and refine their positioning, strengthen cross-team alignment, and launch campaigns with confidence.

You’ll discover how to:

  • Validate messaging early to ensure it resonates with your target buyers
  • Differentiate clearly in crowded, price-sensitive markets
  • Align sales, marketing, and product teams around a shared customer voice
  • Optimize messaging across channels to boost retention and expansion
  • Drive measurable product revenue using data-backed insights

See how brands like Burberry used UserTesting to refine their messaging and boost engagement by over 200%, turning inconsistencies into cohesive, high-performing communications that drive loyalty and growth.

The most effective messages don’t come from instinct—they come from insight.

Get the guide and learn how to transform customer feedback into revenue-generating messaging.

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