Optimizing conversion rates for retail and consumer brands

Every click, scroll, and second on your site shapes the difference between a visitor and a customer.

In ecommerce, friction is costly—and retailers that fail to optimize the digital shopping experience risk lost revenue, lower customer loyalty, and higher acquisition costs.

This report reveals how leading retail and consumer brands are tackling these challenges head-on, using customer insights to identify friction, test new experiences, and build seamless journeys that convert. You’ll learn how to turn shopper feedback into a competitive advantage that drives both immediate sales and long-term growth.

You’ll discover how to:

• Pinpoint where and why shoppers drop off during the buying journey
• Refine site design and checkout flows to reduce cart abandonment
• Test new experiences that drive engagement and higher order value
• Optimize product content and messaging for clarity and conversion
• Benchmark success using CX and ecommerce performance metrics

See how brands like Walmart, Abercrombie & Fitch, and Burberry are using UserTesting to boost mobile conversions, personalize shopping journeys, and increase sales by double digits—both online and in-store.

Conversion isn’t just a metric—it’s an experience.

Get the guide and learn how to turn shopper insight into ecommerce growth.