FORRESTER GUIDE
Democratize Experience Research
How to scale your research practice by enlisting nonresearchers
As the appetite for customer understanding grows, many experienced research teams grapple with challenges when scaling up to meet the demand. Even in organizations with mature, sizable teams, the volume of research questions outnumbers the professional researchers available to answer them.
To address this challenge, research teams are increasingly adopting democratization strategies by extending some research responsibility to colleagues who aren’t research pros.
In this report, Democratize Experience Research: How To Scale Your Research Practice By Enlisting Nonresearchers, you’ll learn:
- How democratization helps research teams increase their influence and shape product and business strategy
- How to plan and execute a research democratization strategy
- Tips for tracking success
This report is usually available to Forrester clients and for purchase, but for a limited time, UserTesting has made a complimentary copy accessible to everyone.
