Customer research has a pivotal role in product and experience design, yet research can often be disconnected from business-critical decisions or skipped altogether when teams can’t find a way to embed research into their processes.

In this session, Andy MacMillan, UserTesting’s CEO, Kelsey Turbeville, a Machine Learning Product Manager, and Louis Granger, Head of APAC at UserTesting will cover…

• The current state of research in ANZ
• How AI can accelerate decision-making that leads to continuous innovation
• Best practices for leveraging AI to revolutionize the product development lifecycle