How Alaska Airlines is using human insights to innovate digital guest experiences

Recorded on November 19, 2020 | 50 minutes

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With COVID-19 changing everything about flying, Alaska Airlines knew they needed to reexamine their digital guest experiences to account for newly emerging needs and pain points. Using a combination of Journey Mapping and In-Airport Experience Testing they were able to rapidly innovate and ensure they continued to meet customer expectations. Join us for a webinar with Alaska Airlines E-commerce Design & Research team members to learn more about the crucial role that Human Insights played in this process.

Moderated by Amanda Woods, Senior Solutions Consultant, UserTesting, hear from our panel of experts at Alaska Airlines, Aubri Denevan Senior UX Researcher, E-Commerce, Lindsey Berdan, Senior Product Designer, Kanishk Shukla, User Experience Researcher, E-commerce, Amanda Stockbridge, Product designer and UserTesting’s Senior UX Researcher, Steven Fox.