Benchmarking your content

February 23, 2023, 11 AM PT


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In the second session in our content testing series, special guest Bobbie Wood, co-founder and CEO of the UX Content Collective, is joined by UserTesting’s Senior Content Strategist, Jennifer DeRome to dive into how to benchmark your content to track progress and prove ROI.

If you’re currently testing your content but struggling to show the impact of content changes, this webinar is for you. In it, you’ll learn:

  • What benchmarking is, and why you should do it
  • How to establish your baseline
  • How often to test
  • Analyzing and sharing your results

If you’re passionate about creating great content experiences, but need to show the ROI of your work, don’t miss this session!




Bobbie Wood

UX Content Collective
CEO and Co-Founder

Jennifer DeRome

Senior Content Marketing Strategist