Building better web experiences: why human insight matters

February 3, 2021 | 60 minutes

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In this webinar Rikke Blix Hagemann, Head of Customer Experience Team Northern Europe at Google, joins UserTesting’s Chief Insights Officer, Janelle Estes, to share how her team of conversion specialists partners with their clients to empower them to deliver brilliant mobile user experiences. Rikke and Janelle will discuss:

  • The importance of understanding and empathizing with users
  • How qualitative insights have helped the clients and the team be successful
  • Learnings around how COVID-19 is changing user behavior and the impact this has on mobile web experience strategies

Rikke Blix Hagemann

Head of Customer Experience Team - Northern Europe

Janelle Estes

Chief Insights Officer