Connecting to value: Tips, tools, and tactics to help demonstrate the ROI of research and insights

October 19th, 2023 | 11 AM PT


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Today, it’s more critical than ever that teams connect the value of their research and insights programs to tangible business outcomes. As businesses evaluate all of their investments and look to understand the ROI of their spend, these teams need to be ready to show the impact of their programs and their work. In this webinar, you’ll learn how you can connect your program to the value it delivers, including how you can:

  • Align research to business objectives
  • Connect projects to outcomes and metrics
  • Share out insights effectively

Join our panel of experts including guest speaker, Forrester Senior Analyst, AJ Joplin, Senior Lead UX Researcher, Ruchi Solanki, and UserTesting Principal, Experience Research Strategy, Lija Hogan to learn tips, tools, and tactics to help you demonstrate the impact of your research and insights programs.




AJ Joplin

Forrester Guest Moderator
Senior Analyst

Ruchi Solanki

Cox Automotive
Senior Lead UX Researcher

Lija Hogan

Principal, Experience Research Strategy