On-Demand Webinar

The power of emotional data

Join our guest speaker, Liquid Agency's Chief Strategy Officer Dennis Hahn, and UserTesting’s CMO Michelle Huff for an informal, virtual sit-down conversation to discuss marketing with empathy.

Discover new methods for concept and campaign message testing—going beyond the traditional focus group and survey to tap into the real human perspective through vox pop video, remote live conversations, and think-aloud Q&A. They will also share some example responses of recent message tests so you can see the power of emotional data in marketing, first-hand.

Michelle and Dennis bring a combined 40 years of marketing leadership, each with their own unique perspectives to share across in-house and agency experience. Michelle and Dennis will be answering questions live post–fireside chat, so grab your laptop, pull up a chair, and join us for what's going to be a spirited marketing discussion. We'd love to have your participation!

On-Demand Webinar

The power of emotional data

Watch on-demand

Speakers

Dennis Hahn
Dennis Hahn
Liquid Agency
Chief Strategy Officer
Michelle Huff
Michelle Huff
UserTesting
Chief Marketing Officer

Additional Resources

  • Conversion-Rates-Retail-Consumer-Blog-Hero-Image-250702

    Blog

    5 shopper behaviors your funnel isn’t built for (yet)

    Modern consumers don’t follow predictable, linear paths. They jump between devices, pause mid-purchase, and...
  • two-asian-ui-ux-designers-are-working-on-a-new-app

    Blog

    The most dangerous AI feature is the one you launched blind

    The AI customer journey is here to stay, becoming a key element of the...
  • teaser image webinar screen yellow

    Webinar

    Mobile and physical experience testing

  • business-man-gathering-finance-data-to-make-profit

    Blog

    Pre-launch vs A/B testing: why waiting wastes time

    What if your team could identify and dismantle the unseen barriers to audience engagement...
  • HERO, Optimizing the funnel

    Guide

    How to engage and convert prospects from every customer channel

    Learn what drives buyers to your website and gets them to stay beyond the...
  • HERO-Designing AI-Powered Shopping Experiences for the Next Generation of Commerce-782x610

    Guide

    Designing AI-powered shopping experiences for the next generation of commerce

    A practical guide for eCommerce and digital leaders in retail and CPG AI is...