Join our guest speaker, Liquid Agency's Chief Strategy Officer Dennis Hahn, and UserTesting’s CMO Michelle Huff for an informal, virtual sit-down conversation to discuss marketing with empathy.

Discover new methods for concept and campaign message testing—going beyond the traditional focus group and survey to tap into the real human perspective through vox pop video, remote live conversations, and think-aloud Q&A. They will also share some example responses of recent message tests so you can see the power of emotional data in marketing, first-hand.

Michelle and Dennis bring a combined 40 years of marketing leadership, each with their own unique perspectives to share across in-house and agency experience. Michelle and Dennis will be answering questions live post–fireside chat, so grab your laptop, pull up a chair, and join us for what's going to be a spirited marketing discussion. We'd love to have your participation!