The power of emotional data
September 10, 2020 | 45 minutes
Join our guest speaker, Chief Strategy Officer at Liquid Agency, Dennis Hahn, and UserTesting’s CMO, Michelle Huff, for an informal, virtual sit down conversation to discuss marketing with empathy.
Discover new methods for concept and campaign message testing–going beyond the traditional focus group and survey to tap into the real human perspective through vox pop video, remote live conversations, and think-aloud Q&A. They will also share some example responses of recent message tests so you can see the power of emotional data in marketing, first-hand.
Michelle and Dennis bring 40 years of combined marketing leadership, each with their own unique perspectives to share across in-house and agency experience. Both Michelle and Dennis will be answering questions live post fireside chat, so grab your laptop, pull up a chair, and join us on September 10th at 11 am PT for what's going to be a spritely marketing discussion–and we'd love to have your participation!