The ROI of human insight: prove your value to upper management

December 5, 2022 | 11:00 AM PT

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When economic times are tough, it’s normal for organizations to look closely at the financial return on their investments. This poses a challenge for customer and user experience teams, as quantifying the ROI of a great experience can be a moving target. UserTesting’s Dave Kerry has developed ways to measure and document the financial benefits of implementing a human insight strategy within your organization. He’ll help you make the business case for your human insight budget, including:

  • Making the research process more efficient
  • Increasing the efficiency of product development
  • Reducing support costs

Dave will share examples of real-world savings, and provide attendees with information to connect with him and his team to learn more.


David Kerry

Value Engineering Manager
Michael Mace

Michael Mace

VP, Market Strategy