The ROI of human insight: prove your value to upper management

December 5, 2022 | 11:00 AM PT

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When economic times are tough, it’s normal for organizations to look closely at the financial return on their investments. This poses a challenge for customer and user experience teams, as quantifying the ROI of a great experience can be a moving target. UserTesting’s Dave Kerry has developed ways to measure and document the financial benefits of implementing a human insight strategy within your organization. He’ll help you make the business case for your human insight budget, including:

  • Making the research process more efficient
  • Increasing the efficiency of product development
  • Reducing support costs

Dave will share examples of real-world savings, and provide attendees with information to connect with him and his team to learn more.

Dave

David Kerry

UserTesting
Value Engineering Manager
Michael Mace

Michael Mace

UserTesting
VP, Market Strategy