UX Research teams are increasingly under pressure from management to justify the value of their work and impact on business outcomes.

Join Lawrence Williams, Ph.D and Solutions Consultant at UserTesting, as he discusses 5 key strategies that UX Research teams can take to ensure that the value of their work goes recognized and continues to receive the funding and attention it deserves. By attending, you’ll learn strategies for:

1. Identifying and adopting the language and goals of executive stakeholders

2. Telling stories that bring the true human dimension of the customer experience

3. Embedding customer experience throughout the Product Development Lifecycle (PDLC) in a standardized way

4. Using standardization to ensure the centrality of the voice of the customer across departments 

5. Sustaining customer experience strategy by tying it to internal project management models

Please register and submit any questions you would like the panel to address.