Report
2024 UserTesting Retail Benchmark Report
Enhance digital shopping experiences
Unlock key insights to boost revenue, traffic, and customer satisfaction.
Why read the 2024 Retail Benchmark Report?
In a competitive market, exceptional customer experiences are essential. With rising costs to attract new shoppers, retaining existing ones is critical amid AI-driven changes in organic search and social media.
Key insights
- Top performers: Amazon, Target, and Walmart lead in website experiences
- Obstacles: 41% of shoppers face issues; multiple obstacles decrease return likelihood by 34%
- Retention and revenue: high QXscore retailers retain 90% of shoppers; improving scores can boost traffic and add $226M in combined annual revenue across lower-scoring QXscore retailers
Leverage insights from 2,750 shoppers visiting the top 25 US retailers.
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