Report

2024 UserTesting Retail Benchmark Report

Enhance digital shopping experiences

Unlock key insights to boost revenue, traffic, and customer satisfaction.

Why read the 2024 Retail Benchmark Report?

In a competitive market, exceptional customer experiences are essential. With rising costs to attract new shoppers, retaining existing ones is critical amid AI-driven changes in organic search and social media.

Key insights

  • Top performers: Amazon, Target, and Walmart lead in website experiences
  • Obstacles: 41% of shoppers face issues; multiple obstacles decrease return likelihood by 34%
  • Retention and revenue: high QXscore retailers retain 90% of shoppers; improving scores can boost traffic and add $226M in combined annual revenue across lower-scoring QXscore retailers

Leverage insights from 2,750 shoppers visiting the top 25 US retailers.

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UserTesting 2024 Retail Benchmark Report