Most marketing teams are heading into 2026 with bigger expectations—and less patience for guesswork.

Budgets are shifting. AI is everywhere, but real ROI remains hard to prove. Customer discovery behaviors are evolving fast. And behind closed doors, leaders are asking an uncomfortable question: Which bets actually paid off?

Join Liz Miller, VP and Principal Analyst at Constellation Research, and Amy Wigdahl, Principal Solution Marketer at UserTesting, for a candid 45-minute live Q&A unpacking what’s truly changing in marketing—and what you should start doing now.

This isn’t a trends recap. It’s a reality check.

You’ll Learn:

• Where marketing budgets are actually shifting in 2026—and why it’s harder than ever to predict impact
• Why many teams struggle to prove meaningful ROI from AI—and what’s blocking real results
• Why marketers feel unprepared for GEO as discovery behaviors change
• The biggest regrets from last year’s decisions—and how they’re reshaping 2026 priorities

If your team is being asked to do more—with less tolerance for trial and error—this conversation will help you recalibrate with clarity and confidence.

Save your spot today.