AI companies are creating a deluge of commercials about AI. Their artistic approaches and messages are very different, and they polarize consumers. Do people prefer Google’s storytelling, Apple’s smugness, Microsoft’s defiant empowerment, or ChatGPT's high concepts?

We recorded people as they watched the ads, capturing what they liked, what they disliked, and what moved them to tears (literally). Our tests showed that people love a good story, but what they want most is practical information on the things you can do with AI.

Join Michael Mace, executive strategist at UserTesting, as we explore how consumers are thinking about AI, what their questions are, and what they’d love to learn from AI vendors. We’ll share actual video of people watching ads for AI and commenting on them. The results will help you plan effective advertising on any topic, and in particular you’ll learn the most important points to make in ads for your company’s AI features and services.

In this webinar, you'll learn best practices for ads about AI, including: 

• How consumers feel about AI, and why
• Which commercials about AI resonated with people the most, and what elements of the commercials hooked them
• What they would most like to learn about AI, and how that drives their reactions to the ads
• How literal-minded many consumers are, a risk factor for companies when they create allegorical ads about AI