As product, design, and marketing teams move faster, the demand for customer insight is outpacing what research teams can support through traditional workflows.

In this live webinar, we’ll walk through UserTesting’s April product release and show how new capabilities help research teams scale their impact and influence—without sacrificing rigor, governance, or quality.

You’ll see how to capture more complete answers in fewer studies, reduce manual effort with AI-powered workflows, and bring customer evidence into the tools and moments where decisions are made.

What you’ll learn

• How to capture both behavior and reasoning in the same study using think-out-loud
• How AI-powered test creation and summaries reduce time spent on setup and analysis
• How Balanced Comparison improves confidence in high-stakes decisions
• How to validate earlier in design workflows with UserTesting for Figma
• How to expand access to insight within research-defined frameworks using Flexible Roles while maintaining governance

Who should attend

• UX research and research operations teams scaling insight across the organization
• Product leaders and teams making roadmap and prioritization decisions
• Design teams validating concepts earlier in their workflow
• Marketing teams testing messaging and experiences with customer feedback