Great marketing starts with knowing what truly resonates. But too often, teams rely on gut instinct or internal opinions when crafting content, creative, and campaigns.

In this session, you’ll get a walk-through of how to test and optimize your messaging and visual assets with real people—before launch. Whether you're working on landing pages, email, social ads, or campaign concepts, content and creative testing helps ensure your work is clear, compelling, and aligned with what your audience actually wants to see and hear.