Opening a digital bank account should be easy, but for many customers it’s frustrating and often leads to abandonment. Meanwhile, digital-first competitors are setting new standards for seamless onboarding and gaining market share. For traditional banks, improving digital onboarding is essential to stay competitive, retain customers, and drive profitability. It’s not just about reducing losses, it’s about building trust through a frictionless experience. In this product tour, see how UserTesting helps banks observe real customers opening accounts, refine onboarding flows, and deliver seamless, customer-first experiences. 

What you’ll learn in this session:

• How to collect direct feedback from competitor customers to reveal key insights
• Real-world examples of competitive intelligence in action using UserTesting
• Ways to identify white space and optimize positioning with confidence
• Tips for using insights to inform product, marketing, and