Join Mike McDowell, Principal Platform Marketing Manager at UserTesting, for a hands-on exploration into how leading organizations use customer insights to fuel innovation. In this session, you’ll go beyond theory and into the UserTesting platform to see how to quickly identify unmet needs, validate new ideas, and reduce product risk—all with real examples, real data, and real impact.

You’ll walk through live studies that showcase how to:

• Pinpoint innovation opportunities from customer behavior, competitive analysis, and internal feedback
• Rapidly validate product and service ideas using proven research templates
• Combine human insight with metrics to align product vision with real-world needs 

Whether you're ideating a new app or testing a breakthrough feature, this session will show you how to ground innovation in actionable customer feedback—so you can confidently move forward with what matters most.