AI is transforming how design and research teams work.

Drawing on original research with design and UX leaders, this session reveals how high-performing teams are using AI to move faster, reduce uncertainty, and make stronger design decisions earlier in the process. We'll go beyond theory with a live demonstration of how UX researchers and designers collaborate inside generative AI tools like ChatGPT and Claude, using UserTesting insights and other data sources to produce higher-quality outputs with greater confidence.

What You’ll Learn

• How AI delivers the most value across workflows, from feedback collection and synthesis to insight sharing
• Where human judgment remains essential, and how AI augments rather than replaces the researcher-designer relationship
• How UserTesting's MCP server works today, and what's next with AI moderation, synthetic feedback, and smarter insight integration
• How to make validation a natural part of everyday design work rather than a handoff step
• How to scale insight without scaling complexity, and ensure AI investments translate into meaningful organizational impact.

Save Your Seat

Join us to see how leading design and UX teams are combining AI and human expertise to accelerate workflows, reduce uncertainty, and make stronger decisions with confidence.