Discover how leading UX research teams at T-Mobile and Progressive are combining human-centered insights with emerging AI capabilities to accelerate decision-making, improve analysis, and shape the next generation of AI-powered experiences.

AI is rapidly transforming how information workers operate, but human insight remains essential for making smarter, faster, and more responsible decisions.

In this 60-minute session, research leaders from T-Mobile and Progressive will share real examples of how their teams are integrating AI into UX workflows, what’s working today, and how they’re navigating risks like hallucinations, bias, and over-reliance on automation. You’ll also learn how researchers are contributing to the design of new AI-driven experiences inside their organizations.

What You’ll Learn

• How UX researchers can stay essential as AI reshapes insight work

• Ways T-Mobile and Progressive pair AI with human-centered research

• How AI speeds up analysis and uncovers insights hidden in existing data

• Where AI introduces risk and how researchers safeguard quality

• How teams are designing and testing new AI-human interactions