In this on-demand session, Lacey Fabrizio (Principal Product Marketing Manager) and Lara White (Senior Director of Integrated Campaigns) from UserTesting share a proven 6-step framework that top-performing marketing teams use to deliver campaigns that convert—right out of the gate.

You’ll walk away with practical strategies to increase engagement, improve ROI, and reduce campaign risk before a single ad goes live.

In this webinar, you'll learn how to:

• Move beyond surface-level metrics to uncover what’s really working (and what’s not)
• Identify and fix friction points that cause prospects to drop off
• Refine audience targeting and messaging to maximize impact
• Align sales and marketing around insights that accelerate conversion