In this on-demand webinar, Mike McDowell (Principal Solutions Marketing Manager) and Diane Harding (Principal Product Marketing Manager) from UserTesting walk through a real-world customer experience breakdown—where an eye-catching ad, ultimately led to a confusing and inconsistent journey, increasing the chance of lost conversions.

You’ll see firsthand how mismatched messaging, broken flows, or unclear offers can sabotage even the most well-funded campaigns—and how to fix it before it happens.

We'll show you how to catch friction points early, validate the full customer journey, and ensure campaign experiences deliver what the ad promised. The result? Better ROAS and a measurable boost to marketing-driven ROI.

In this webinar, you'll learn how to:

• Spot disconnects between ads, landing pages, and conversion flows before launch
• Align sales and marketing around insights that accelerate conversion
• Validate messaging, pricing, and positioning with real customers—not assumptions
• Build campaign experiences that meet expectations and increase purchase intent