It’s no longer enough to follow the rules. Businesses now need to prove customers understand, and benefit.

Under the FCA’s Consumer Duty, having the right policy is only the starting point. The businesses that stand out will be the ones who can evidence good customer outcomes, from the clarity of a single communication to what reaches the Board. ContactBabel’s research, From Policy to Proof, looks at where firms are today and where the evidence gaps remain.

In this live session, Steve Morrell, Principal Analyst at ContactBabel, shares the headline findings, then joins Claire Maskell Gibson, Senior Communications Manager at Bupa UK, Insurance, for a practitioner conversation hosted by Auros' Caroline Vize. You’ll leave with practical approaches for:

• Closing the gap between having a policy and being able to evidence the outcome
• Testing whether your customers genuinely understand your communications
• Making sure vulnerable customers are reflected in your research, not just the easiest audiences to reach

Save Your Seat

Whether you’re just starting to build your evidence or already reporting on Consumer Duty outcomes, this session will give you a clearer picture of how to turn good intentions into proof you can stand behind.

Please note, that all registrants will receive a recording after the webinar, so please don't hesitate to sign up!