The financial services industry has been navigating a rapidly changing landscape, with digital transformation at the forefront. 

To help you stay ahead of emerging trends and better understand your customers’ evolving needs, UserTesting reached out to over 400 banking customers across 5 countries to get a pulse on shifting digital experience sentiment and behavior in financial services. 

Join Amy Wigdahl, Principal, Industry Solutions at UserTesting and Meg Roebling, Director Head of Design at Citi, as they delve into and share the latest trends shaping the Financial Services industry as found in the 2025 Q2 Pulse Report. Get the hot takes, including the increasing demand for seamless digital banking experiences, growing concerns around security and trust, and the rising influence of emerging technologies like AI. 

The Financial Services Pulse Report is a quarterly series, and this webinar will share an overview of the key highlights from 2025 Q2’s findings.

In this webinar, you'll discover: 

• How consumers are adjusting their financial habits amid rising tariffs and economic pressure
• Why younger consumers continue to lead in AI adoption, while older generations remain cautious
• What’s driving loyalty today (hint: it’s not just digital features)
• Where consumers want more personalized experiences, from savings to spending alerts