In this on-demand webinar, we explore optimizing the e-commerce checkout process.

One of the biggest reasons customers abandon their carts is friction in the buying process. By adopting UX best practices and usability testing, your organization can empty abandoned carts and regain control over conversions. It's all about taking the necessary steps to optimize a customer's path to purchase, design a checkout process that gains trust, and ensure your experience is convenient and enjoyable for shoppers. In this product tour, discover how UserTesting helps to optimize conversion rates by connecting with e-commerce shoppers to understand their needs and frustrations. 

This session is best for: digital, marketing, customer experience, and product professionals in e-commerce

In this session, you'll:

• Unlock tools to finally understand ‘the why’ behind customer and prospect behaviors
• Discover how to make smarter, audience-informed decisions before going live with a new product release, campaign, paid advertising launch, or more
• Learn how to save time with simplified post-test analysis that quickly identifies key insights