On-Demand Webinar

Retail UX in action: how human-centered design drives conversions

Presented by Karsten Baker, Head of Dell Digital Design, Dell Technologies & David Schlosser, UX Strategy Team Lead, Dell

People decide emotionally but justify rationally—so why do so many retail experiences create friction in the buying journey? Successful design simplifies decision-making, making customers feel understood and more likely to convert.

In this session, Dell’s UX leaders will share how they transformed their eCommerce experience by leveraging human-centered design, qualitative insights, and data-driven testing. Learn how small UX optimizations—like clear product positioning, reduced cognitive load, and purposeful animations—can lead to higher engagement, increased revenue per visitor, and improved conversion rates.

On-Demand Webinar

Retail UX in action: how human-centered design drives conversions

Watch on-demand

Speakers

David Schlosser's headshot
David Schlosser
Dell Technologies
UX Strategy team leader
Karsten Baker's headshot
Karsten Baker
Dell Technologies
Head of Dell Digital Design

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