Consumer shopping behavior has fundamentally shifted with the rise of generative AI. From product discovery to final decision, shoppers now turn to tools like ChatGPT to guide their journeys—often before they ever visit your website or app.

During this webinar we’ll show you actual video clips of shoppers using AI to find, compare, and decide what to buy. See how shoppers choose skincare products; plan a vacation; and shop for tech, apparel, and more. You’ll walk away with a clearer understanding of how the shopping journey is evolving and how your brand can keep pace.

Contribute Your Scenario

Have a shopping journey you’re curious about?
Submit a question or scenario when you register, and we may test it and share the results during the session!

In this webinar, you'll learn:

• How real consumers use ChatGPT and other AI tools to shop
• What AI means for discovery, product search, comparison, and conversion
• How to test and optimize for AI-first shopping journeys
• What today’s shoppers expect from brands