In a rapidly changing market, understanding your competitors is essential—but traditional competitive analysis only gets you so far. To truly get ahead, you need to hear directly from the people who matter most: your competitors’ customers. In this live product tour, Mike McDowell, Principal Platform Marketing Manager at UserTesting, will demonstrate how to use the UserTesting platform to gather competitive intelligence powered by real human insight.

You'll see exactly how to set up and run studies that tap into competitor experiences, uncovering unmet needs, pain points, and opportunities to differentiate. Whether you’re shaping product strategy, refining messaging, or exploring a new market, this session will give you the tools to make smarter, faster decisions backed by real feedback—not guesswork.

What you'll learn in this session:

• How to collect direct feedback from competitor customers to reveal key insights
• Real-world examples of competitive intelligence in action using UserTesting
• Ways to identify white space and optimize positioning with confidence
• Tips for using insights to inform product, marketing, and customer experience strategy