2024 Retail Benchmark Report
Measuring the quality of experience for the top 25 US retailers
![UserTesting 2024 Retail Benchmark Report](https://usertesting.widen.net/content/1p8rnfkbye/webp/HERO-2024-retail-benchmark-report-1450x1024.png?crop=yes&k=c&w=725&h=512)
Enhance digital shopping experiences
Unlock key insights to boost revenue, traffic, and customer satisfaction.
Why read the 2024 Retail Benchmark Report?
In a competitive market, exceptional customer experiences are essential. With rising costs to attract new shoppers, retaining existing ones is critical amid AI-driven changes in organic search and social media.
Key insights
- Top performers: Amazon, Target, and Walmart lead in website experiences
- Obstacles: 41% of shoppers face issues; multiple obstacles decrease return likelihood by 34%
- Retention and revenue: high QXscore retailers retain 90% of shoppers; improving scores can boost traffic and add $226M in combined annual revenue across lower-scoring QXscore retailers
Leverage insights from 2,750 shoppers visiting the top 25 US retailers.