Guide
2024 Travel Benchmark Report
Measuring the quality of experience of 5 top UK package holiday websites
Enhance digital travel booking experiences
Unlock key insights to boost traffic, retention and loyalty, and customer satisfaction.
Why read the 2024 Travel Benchmark Report?
In an increasingly competitive travel industry, retaining loyal customers has become more challenging than ever, making exceptional customer experiences essential to stand out from competitors. With rising costs to acquire new traffic, retaining existing customers is critical amid AI-driven changes reshaping how travellers discover and plan their trips with enhanced personalisation, automated customer service, and optimised search algorithms.
Key insights
Top performers: Thomas Cook is leading the way in website experiences
Mobile vs. Desktop: Experience scores reduced by 7-12% when mobile and desktop were compared
Leverage insights from 250 holidaymakers visiting the top 5 UK package holiday travel sites.
