Human Insight for UX Teams, Beyond Askable.
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When AI can build anything, knowing what to build is everything. See how 7M+ global authenticated participants and insights embedded where work happens help builders and creators move from question to confident decision faster.
Why UX teams choose UserTesting over Askable
Recruit, create, launch, and analyze studies from the AI tools you already use to bring real human insight into agentic workflows via our MCP that goes beyond retrieval only.
Launch AI-generated test plans directly in Figma and bring real participant results back to the canvas—so designers get fast feedback without breaking their flow.
Capture moderated and unmoderated feedback across iOS, Android, and desktop—so teams validate the mobile apps, payments, and in-context journeys where customers actually make decisions.
UX research capabilities, side by side
Capability | UserTesting | Askable |
|---|---|---|
| AI foundation | Embedded AI synthesizes insight across the full research program—unmoderated, prototype, and survey studies—so teams find themes across every method in one place. | ‘Ask AI’ answers from moderated interview sessions, but unmoderated studies—task-based tests, card sorts, and tree tests—aren't queryable today. |
| Participant network | 7M+ authenticated participants with deep B2B and niche specialists—doctors, developers, analysts—vetted for the industry's lowest fraud rate and built for sophisticated testing. | Provides access to a panel with thinner depth for specialized global B2B and niche audiences. |
| Enterprise scale and proof | Trusted by 3,000+ customers and 75 of the Fortune 100, and named a Leader in the 2025 Forrester Wave for experience research. | A platform with majority APAC presence, lighter third-party review volume, and no current coverage in major analyst evaluations such as the Forrester Wave. |
| Security and compliance | Supports enterprise governance and regulated industries like healthcare and financial services. | Does not have HIPAA compliance, which can matter in healthcare and other regulated enterprise reviews. |
Human insight that fits how UX teams work
The human insight engine for the enterprise gives UX researchers and designers one place to recruit the right participants, test concepts and prototypes earlier, and turn what customers do into confident decisions—without waiting on services or switching tools. When AI can build anything, knowing what to build is everything.
AI grounded in real human behavior
Insights are only as good as the people who provide them and UserTesting has the best including deep B2B specialists: doctors, developers, financial analysts & more. Most AI insight tools learn from generic public data. UserTesting AI is built on the largest proprietary library of authenticated human video sessions in the world; two decades of real people showing what they think, feel, and do. That foundation makes insights more accurate and more defensible, so teams can stake decisions on evidence, not approximation.
From question to insight in hours
When AI accelerates how fast teams build, feedback has to keep pace. UserTesting pairs an on-demand global network with embedded AI so teams move from question to confident answer in hours, not weeks—while there's still time to shape what ships. Speed only counts when it's grounded in real people, and that's the advantage UserTesting is built to deliver at enterprise scale.
Expert services on your terms
Some programs need extra hands; none should depend on them. UserTesting offers full-service research and expert guidance when teams want acceleration—yet keeps core capabilities self-serve, so study cadence, methods, and analysis stay in your control. Insight becomes a repeatable internal practice with reusable templates and knowledge transfer, rather than capacity you have to buy back every time you scale.
Predictable value that scales
Insight investment should be easy to forecast and easy to defend. UserTesting delivers enterprise pricing built for predictable scale across teams, methods, and geographies—without add-ons that surface at renewal. It's a model validated by Forrester, which found 4x ROI for large enterprises, so the leaders who fund insight and the teams who depend on it share the same certainty.
What research teams say about UserTesting
A Leader in the 2025 Forrester Wave
See why 75 of the Fortune 100 trust UserTesting to turn customer understanding into faster, more confident decisions.
Ready to run better UX research?
Join the 75 of the Fortune 100 who trust UserTesting, using authenticated human insight to drive 4–6x ROI.
