Campaign message match-up

How does your message stack up?

Before your next campaign goes live, find out how your message performs against the competition—with real-time audience feedback. 

See how your messaging stacks up

What it is: fast feedback that compares you to the competition

See how your creative performs side-by-side with your competitors’ messaging—powered by real feedback from your target audience. Learn how your brand stacks up on clarity, recall, emotional impact, and differentiation.

Digital assets for the UserTesting guide “Unlock what works: how to test your creative to connect, convert, and inspire”

What you get: clear, actionable insights—not just data

Move beyond gut instinct with quantified results, emotional response analysis, and expert interpretation to fuel your campaign strategy. You'll get: 

  • Feedback from real people in your target audience
  • Video insights + quantified results in under 48 hours
  • Competitive comparison scorecard
  • Consultant-led review session to unpack the findings
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Why it matters: know before you launch

Learn which ideas capture attention, drive recall, and inspire action—so you can go to market with confidence (or course correct if needed). You'll learn: 

  • See how your creative performs vs. competitors
  • Pinpoint what’s driving audience connection (or confusion)
  • De-risk your next big campaign with audience-backed insights
January 2025 product release imagery for insights discovery and insights report

Built for high-stakes campaigns

Whether you're launching, rebranding, or fine-tuning your messaging, this test gives you a low-risk, high-return way to validate your creative. This is ideal for brand marketers, demand marketers, and creative leads preparing for:

  • Campaign launches
  • Rebrands
  • New messaging efforts
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Your deliverables, ready to present

From highlight reels to competitive scorecards, you’ll have everything you need to align stakeholders and make smarter decisions. You'll receive: 

  • Insight summary deck with a head-to-head comparison
  • Highlight reel of audience reactions
  • 30-minute consultant-led findings session
Hero image Improving NPS 
through user insights: 
A quick-start guide 
for researchers

How it works: Five steps. Five days. Full clarity.

  1. Share 2–3 of your campaign ads or creative concepts
  2. Select 1–2 competitor ads
  3. Define your target audience
  4. We run the test and deliver insights within 5 business days
  5. Join us for a live session to review the results
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Ready to run your Message Match-Up?

Let’s safely test your message and see what resonates, what wins, and what needs work—before you commit your next campaign budget.