Food & beverage

Retail & ecommerce

Subway + UserTesting

With customer insights on the menu, read how the global sandwich franchise grew its loyalty program

Dave Hunter, Senior Manager, User Experience, Subway Corporate

UserTesting helps Subway turn human insight into action. It’s been a critical tool for the entire company.

Dave Hunter

Senior Manager, User Experience, Subway

  • 10X
    Increase in loyalty program enrollments
  • Significant increase in 5-star mobile app reviews
  • Increased purchase frequency and average spend
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