Reach the right participants
Fast, trusted access to the people your decisions depend on
Powered by expanded access through User Interviews, UserTesting brings participant recruitment directly into your workflow. Reach the right audiences faster, including hard-to-find B2B participants, and move from question to confident decision without delay.
No separate tools. No vendor coordination. Just direct access to the right participants within your existing workflow.
Overcome the barriers that slow down insight
Low-quality participantsPoor-fit participants reduce confidence in your findings and make it harder to act on feedback. Without consistent quality, teams risk making decisions based on incomplete or misleading signals.
Hard-to-reach audiencesSpecialized B2B roles and niche audiences are difficult to recruit quickly. When access is limited, research slows down or teams are forced to compromise on who they hear from.
Slow path to insightDisconnected workflows across recruiting, testing, and analysis create delays. Teams are forced to choose between speed and confidence instead of achieving both.
One platform. One network. Total access to the right participants.
Access the right participants directly within your existing workflow, so teams can move faster without compromising quality
Built for faster, better decisions
UserTesting brings together expanded participant access and human insight in one platform, helping teams reach the right people and move from recruitment to insight faster, all in one place
Reach the right participants without delays
Access high-quality participants across consumer and professional audiences, including hard-to-recruit B2B segments. Expanded targeting and flexible incentives help reduce time-to-fill, so teams can move from question to insight faster without relying on external recruiting processes.
Know your insights are grounded in the right people
Work with verified participants backed by rich demographic and professional data. Maintain full visibility into who participated and why they qualified, so your team can move forward with confidence.
Run everything in one connected workflow
Recruit participants, launch tests, and analyze results directly within UserTesting, without switching tools or coordinating across platforms. Keep your research streamlined and your insights connected to the decisions they inform.
Build and engage your own audience over time
Research Hub helps you manage and re-engage your own customers and prospects. Combine owned audiences with on-demand recruiting to create a flexible, scalable approach to participant access.
What’s new
Reach verified professionals and hard-to-recruit participants across industries, directly within your UserTesting workflow.
Use expanded criteria to define exactly who you want to hear from, without compromising on speed or quality.
Improve participation rates by aligning incentives to the needs and expectations of specialized audiences.
Accelerate test creation, audience targeting, and analysis, so your team can move from question to insight faster.
Proof
Trusted by teams that need to move faster and make better decisions
Microsoft accelerated decision-making speed
Kimberly-Clark reduced testing costs compared to traditional methods
Walmart increased revenue from mobile purchases
Bring participant access and customer insight together
Reach the right people and get to insight faster, so teams can validate more, decide faster, and deliver with more confidence.
